Saturday-morning cartoon

"Saturday-morning cartoon" is a colloquial term for the original animated series and live-action programming that was typically scheduled on Saturday and Sunday mornings in the United States on the "Big Three" television networks. The genre was a tradition from broadly the mid-1960s to mid-2010s;[1] over time its popularity declined, in the face of changing cultural norms, increased competition from formats available at all times, and heavier media regulations.[2][3][4] In the last years of the genre's existence, Saturday-morning and Sunday-morning cartoons were primarily created and aired on major networks to meet "educational and informational" (E/I) requirements. Minor television networks, in addition to the non-commercial PBS in some markets, continued to air animated programming on Saturday and Sunday while partially meeting those mandates.[5][6]

In the United States, the generally accepted times for these and other children's programs to air on Saturday mornings were from 8:00 a.m. to approximately 1:00 p.m. Eastern Time Zone. Until the late 1970s, American networks also had a schedule of children's programming on Sunday mornings, though most programs at this time were repeats of Saturday-morning shows that were already out of production.[7][8] In some markets, some shows were pre-empted in favor of syndicated or other types of local programming.[9]

  1. ^ Cite error: The named reference wp93014 was invoked but never defined (see the help page).
  2. ^ Holz, Jo (2017). Kids' TV Grows Up: The Path from Howdy Doody to SpongeBob. Jefferson, NC: McFarland. pp. 73–171. ISBN 978-1-4766-6874-1.
  3. ^ Raiti, Gerard (April 30, 2003). "The Disappearance of Saturday Morning". Animation World Network. Retrieved 2024-03-20.
  4. ^ Moss, Charles (May 20, 2021). "The Rise and Fall of Saturday Morning Cartoons". The Saturday Evening Post. Retrieved 2024-03-20.
  5. ^ Mifflin, Lawrie (October 29, 1996). "Pied Piper Of Cable Beguiles Rivals' Children". The New York Times. Retrieved August 21, 2010.
  6. ^ The Christian Science Monitor (30 April 1990). "Mutant Ninja Turtles, Profits, and Children". The Christian Science Monitor.
  7. ^ McFarland, Melanie (September 14, 2002). "Saturday-morning TV gets ready to rumble". The Seattle Times. Retrieved June 9, 2014.
  8. ^ Strauss, Neil (January 5, 1997). "It's Saturday Morning, Dude, Time for TV". The New York Times. Retrieved August 12, 2010.
  9. ^ "Television: trouble in toontown". Time. November 25, 1996. Archived from the original on October 29, 2010. Retrieved August 12, 2010.

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